A new report from the National Academy of Engineering (NAE) finds efforts by the engineering community to communicate to the public about the field have made progress, but much more can and should be done to improve the image of engineering.
Messaging for Engineering: From Research to Action looks at efforts by the engineering community to communicate more effectively about the profession and those who practice it. It builds on the 2008 NAE publication, Changing the Conversation: Messages for Improving Public Understanding of Engineering, which cast engineering as inherently creative and concerned with human welfare, as well as an emotionally satisfying calling.
The new report summarizes progress in communicating positive messages about engineering, but also recognizes the potential to galvanize additional action in the engineering community.
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Report Calls on Engineers to Improve Image